Serie A Betting
Introducing Serie A – Italy’s Top Football League
One for football purists and romantics, Serie A has it all. Packed with drama, passion, and skill, Italy’s top flight features many of Europe’s most exciting talents and biggest clubs.
You can bet on Serie A, from the first kick to the title-lifting moment. The top prize in Italy, known as the ‘Scudetto,’ is coveted by all major teams like Inter, Napoli, Juventus, and Milan.
Here, we show you the best Serie A betting options and markets at 96.com. We also reveal expert insights and tips to help you pick more winners than losers throughout the campaign.
Major Clubs & All-Time Serie A Winners
Many of Europe’s biggest and most successful teams play in Serie A. The Old Lady of European football, Juventus, is Italy’s most successful club, with 36 domestic titles, 14 Coppa Italia wins, and two European Cups.
Juve have been on a rollercoaster ride this century. They were relegated to Serie B in 2007 for financial misconduct, before winning nine titles between 2011 and 2020.
Away from Turin, the two Milan teams, Inter and AC, share a remarkably similar record, and there’s very little to separate them. Inter have won 20 Serie A titles and nine Coppa Italia medals, while AC Milan have 19 league titles and five cups.
The Rome-based teams, Roma and Lazio, have won Serie A three and two times, respectively, while Napoli, the 2025 Scudetto winners, have won the league on four occasions.
The table is an overview of the ten most successful Italian teams of all time, based on trophy count:
| Club | Serie A Titles | Domestic Cup Wins (Coppa Italia + Supercoppa) |
| Juventus | 36 | 23 |
| Inter | 20 | 16 |
| AC Milan | 19 | 12 |
| Genoa | 9 | 1 |
| Torino | 7 | 5 |
| Bologna | 7 | 2 |
| Napoli | 4 | 6 |
| Roma | 3 | 9 |
| Lazio | 2 | 12 |
| Fiorentina | 2 | 6 |
How to Bet on Serie A – Top Betting Markets
Serie A betting at 96.com couldn’t be easier. After creating an account, you must consider which markets to access and how to back your favourite teams. Here are some of the most popular Serie A betting options among football fans:
Outright winner
Before a ball is kicked or at any stage of the season, you can bet on the outright winner of Serie A. Napoli are the current champions, following a hugely successful campaign inspired by Scott McTominay and Romelu Lukaku. It is the fourth time the Scudetto has been paraded through the streets of Naples.
If you’re keen to back a recent winner to win this year’s Serie A title, here are the details of the previous ten winners and runners-up:
| Season | Winner | Runner up |
| 2024-25 | Napoli | Inter |
| 2023-24 | Inter | AC Milan |
| 2022-23 | Napoli | Lazio |
| 2021-22 | AC Milan | Inter |
| 2020-21 | Inter | AC Milan |
| 2019-20 | Juventus | Inter |
| 2018-19 | Juventus | Napoli |
| 2017-18 | Juventus | Napoli |
| 2016-17 | Juventus | Roma |
| 2015-16 | Juventus | Napoli |
Top scorer
Formerly the ‘Capocannoniere’ and now known as the Paolo Rossi Award, the top scorer gong in Serie A is highly coveted. Over the years, legendary names like Michel Platini, Diego Maradona, Marco van Basten, Gabriel Batistuta, and Andriy Shevchenko have all won it.
This great Serie A betting market offers excitement as your chosen man scores over the course of the season. Here are the most recent winners of the Paolo Rossi award:
| Year | Player | Nation | Team | Number of goals |
| 2024-25 | Mateo Retegui | Italy | Atalanta | 25 |
| 2023-24 | Lautaro Martinez | Argentina | Inter | 24 |
| 2022-23 | Victor Osimhen | Nigeria | Napoli | 26 |
| 2021-22 | Ciro Immobile | Italy | Lazio | 27 |
| 2020-21 | Cristiano Ronaldo | Portugal | Juventus | 29 |
| 2019-20 | Ciro Immobile | Italy | Lazio | 36 |
| 2018-19 | Fabio Quagliarella | Italy | Sampdoria | 26 |
| 2017-18 | Mauro Icardi & Ciro Immobile | Argentina & Italy | Inter & Lazio | 29 |
| 2016-17 | Edin Džeko | Bosnia & Herzegovina | Roma | 29 |
| 2015-16 | Gonzalo Higuaín | Argentina | Napoli | 36 |
Match betting
You can bet on every Serie A match at 96.com. Here are your match betting options:
- 1×2: Back the team you think will win, draw, or lose the game.
- Correct score: Bet on the final score after 90 minutes.
- Draw no bet: Take the draw out of the equation and back a team to win or lose a Serie A match.
Double chance: Bet on two outcomes. For instance, back Juve to win or draw against Roma.
Total goals
The total goals option is one of the most enjoyable betting markets for Serie A fans. Here, you can bet on the number of goals you think will be scored in a match, over or under a specific amount (2.5 or 3.5, for instance).
Serie A isn’t one of the highest-scoring leagues in Europe. The Bundesliga sees the most goal action, with an average of 3.52 per game, while the Premier League sits at 3.00. Serie A matches average 2.61 goals per game, lower than La Liga, Ligue 1, and the Eredivisie in the Netherlands.
For context, only Atalanta and Inter managed a 3.00+ goals per game ratio in Serie A in the 2024/25 season.
Specials
You can crank things up by betting on Serie A player and team specials. Put your research to good use and bet on the first player to score in a match or the number of corners a team will be awarded.
You can get involved in live Serie A betting at 96.com, the ideal way to bet on these specials markets.
Tips & Strategies for Serie A Betting
Learning how to bet on Serie A isn’t overly complicated. If you follow these expert tips and insights, you should be able to pick more winners and losers as the top teams compete for the Scudetto this time around:
Acknowledge defensive priorities
Italian teams love defending, and it shows in the Serie A stats. As we know, fewer goals are scored per game in Serie A than in most other major European leagues, including the Premier League, Ligue 1, La Liga, and the Bundesliga.
So, consider placing totals bets on under 2.50 goals being scored. You might also bet on both teams failing to find the net in Serie A fixtures.
Research xG and use it to your advantage
Knowing which teams in Serie A create the most chances can help inform your betting strategy. It might surprise you that Atalanta had the highest xG in the league in the 2024/25 season, while champions Napoli weren’t even in the top five for xG.
Researching this statistic gives you a good idea of which games to include in your BTTS (both teams to score) wager. After all, if two teams with a high average xG meet, you will likely see goals.
Check referee stats
Some Italian officials have a reputation for being card happy, while others keep their notebooks in their pockets. We always encourage you to check a referee’s stats before betting on things like yellow and red cards, as it can help you to identify whether many cautions are likely.
For instance, Davide Massa issued 86 cards in 18 matches, the highest number in Serie A in the 2024/25 season. If he’s in charge of a fixture you’re betting on, there’s a decent chance of cautions being shown throughout the 90 minutes.
Register at 96.com for Serie A Betting
96.com is the home of football betting and the ideal place to bet on Serie A. Create an account today, confirm your details, and access one of our football betting offers. Then, bet on Serie A matches throughout the campaign with great value odds and extensive options & markets.